Mother India Care is going to produce a film on road safety “THE BURNING ROAD” which is featured on a noble cause with an ultimate goal of Zero death & no serious injury by road crash in India. This noble goal can be achieved if all road users realize the importance of raod safety. The movie is part of the decade of action plan 2021-2030 on national road safety (s comprehensive national project by Mother India Care). The movie is picturing the life of few families / survivors of road crash. When a bread earner in the family dies in road crash it gives a bad impact to the family and they struggle to have a one time food. It also cost to the administration and loss of GDP. Road accidents are occurring due to human error and which can be prevented. The story and the script of the movie is a super script and will have lasting impact. We want that all road users should become road safety superheroes, not road safety villains. Majority of the road users are neglecting & ignoring road safety protocols, and becoming road safety villains. Some of these road safety villains are hugely inspired by the illogical action sequences of Bollywood. Road users in our country especially the younger generation, are inspired by Bollywood films and their favourite actors. Fans tend to follow each and everything their favourite celebrity do on screen, sometime forgetting the difference between real and reel world. Few of the actions & stunts made on roads by the reel world, are causative of producing road safety dreaded villains and that has given increase to road crash deaths & injuries which is causing tremendous loss to families of the crash victims and also loss to nation. The only question we want to ask from the road safety villains from the Bollywood celebrities and the makers of all those films (wherein they shown the scene of road safety villains), in true Akshay Kumar style, is ‘Baap Ka Road Hai Kya?’ The Burning Road is a multicast movie and the initial process. The movie will be creating public awareness in a strengthened bid to reach out to the masses on road safety. The movie will also provide opportunity to all those bollywood celebrities and super stars to compensate by conveying messages to their fans not to repeat or follow their actions and stunts made on roads and better refrain becoming road safety villains. We want that all road users should become road safety heroes, not road safety villains.story by karishma mani kutch district reporter 9979160097